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We feared the novel format would deter traditional customers (45+). Low margins and shelf visibility challenges (small pack size) were additional worries.

LIPSTRIP provided sleek counter displays with QR codes (video tutorials), samples for pharmacists, and evidence-based posters. A "Buy 2, Get 1 Free" promo boosted basket size.

70% of buyers are new to NRT (aged 18−40). Strips are popular as a "discreet alternative" for work or travel. Repeat purchase rate is 40% higher than nicotine patches.

The NRT market is saturated with patches and gums. We doubted consumers and pharmacies would trust a new format (strips). Compliance with UK MHRA regulations, certification timelines, and product fragility during logistics were critical hurdles.

LIPSTRIP provided full MHRA documentation, trained our sales team, and introduced tamper-evident packaging with thermal protection for shipping. Flexible initial order terms were crucial.

Sales grew by 120% in 6 months! Pharmacies praise the product’s compact size and high demand among young adults (18−35). LIPSTRIP helped us onboard wellness-focused retailers.

Online shoppers didn’t understand how to use the strips. We anticipated high returns due to mismatched expectations. Clinical efficacy proof for PDP was critical.

LIPSTRIP supplied 3D usage animations, GP video testimonials, and efficacy charts vs. patches. Their content manager moderated PDP Q&A in real-time.

Conversion is 2.5x higher than other NRT products. 89% of buyers highlight "easy to fit into daily routine". The brand drives traffic via keywords like "discreet nicotine" and "no mess strips".

NRT is a dying category in supermarkets; customers prefer pharmacies. We worried strips would get lost among gum and snus.

LIPSTRIP supplied eye-catching lit displays with the tagline.

80% of sales are impulse buys at checkout. NRT range expanded from 3 to 12 SKUs due to strips' success. Highest margin in the "Health" category.